Lavendel Consulting – 23 Jan 2026

We are pleased to announce that LegaLogic advised Lavendel Consulting in its acquisition by Applexus Technologies.

Lavendel is the world’s largest independent Pricefx consulting partner that focuses on Pricefx implementations. Applexus is a global leader in SAP consulting, analytics and Business AI solutions. 

The partnership will allow Applexus to pair Lavendel’s Pricefx delivery experience with Applexus Lab’s AI innovation, facilitating more AI-enabled pricing capabilities to enterprises seeking price optimisation with ERP-driven execution.

Commenting on LegaLogic’s role, Mr. Babu Prasath, Founder & CEO (Lavendel Consulting), said: 

“The transaction was executed with a strong emphasis on strategic alignment, transparency, and efficiency. We are grateful to our legal advisors, LegaLogic, who worked closely with us throughout the process and played a critical role in helping us navigate the transaction with clarity and confidence. Their deep understanding of the commercial aspects of the deal, practical approach, and ability to anticipate issues ensured that all key considerations were thoughtfully discussed and addressed, while maintaining momentum towards closing. We greatly value the collaborative and solution-oriented support we received, which was instrumental in achieving a smooth and timely completion of the transaction."

Read more at:

1. https://www.applexus.com/media/applexus-technologies-acquires-lavendel-consulting

2. https://www.prnewswire.com/news-releases/applexus-technologies-announces-acquisition-of-lavendel-consulting-302659407.html

3. https://pulse2.com/applexus-acquires-lavendel-consulting-to-add-pricefx-pricing-expertise-to-sap-and-business-ai-portfolio/

LegaLogic (https://legalogic.com/) was the sole legal counsel for Lavendel and advised on transaction structuring, review, negotiation and finalisation of deal documentation and closing of the transaction. 

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